A step-by-step guide to marketing your mobile app


With over 6.3 billion smartphone users worldwide, it’s no surprise that the mobile app industry is booming! Finally, having developed a fully functional application is a difficult feat to achieve, but now that you’ve taken the plunge, do you know what’s next?

Marketing, marketing and consistent marketing!

Your app like Clubhouse won’t have a lot of users if you don’t market it well enough. In practice, there is no way that your app can generate too many users after it hits stores! There are around 2.87 million apps available for download from the Google play store alone, imagine billions of apps that you can find in different stores.

All your hard work spent developing an app won’t even add up to a dime if you don’t have users! That’s the harsh reality when it comes to outsmarting your competition. However, this is not the end of the way because there is always a way if there is a will, right?

In today’s ultra-competitive market, standing out is the hardest path to follow, but inevitably the most rewarding path to your business success.

The company has only two functions: marketing and innovation. – Milan Kundera.

An app without marketing is nothing less than opening a business and not telling anyone, just keep it up and you’ll fall on your nose. With the increase in the use of mobile applications, the downloading of these mobile applications around the world is also increasing.

To gain a competitive advantage and stand out in the industry, there is no better way than to market your mobile app with the best of you. The most crucial part of marketing that is the epitome of a successful business is customer relationship and user interaction!

Believe me, the best luxury in the world is having an indestructible base of loyal customers. With a head for business and a heart for the world, you can create wonders for your customers! So, without further ado, let’s find out the genius behind mobile app marketing.

What are the stages of mobile application marketing?

Before we dive head-on into the important steps in marketing your app, let’s take a look at some of the important principles to get you off to a good start.

Regardless of the type of marketing, whether it’s content marketing, digital marketing, or social media marketing, defining your target audience is very important. As you learn what your target audience wants, you can find ways to reach them.

To contact them, you need to analyze their behavior in the app so you can make improvements and optimize the buyer’s journey to your advantage!

The buyer’s journey is a process of steps from acquiring a buyer to making a purchase! In the marketing world, it is known as the customer acquisition funnel. This funnel starts from:

  1. Promote your brand, product and service – Lead Awareness
  2. Interact with the brand to determine if it’s worth the investment – Lead Acquisition
  3. The decision to make a purchase and thus enable conversions – Lead Conversion

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The ultimate goal of any marketing strategy is to acquire leads, convert them to leads, leads to conversion, and finally, those customers become loyal advocates of the product because “advertising brings customers, but word of mouth. ear brings the best customers. “- Jonas Berger.

In this step-by-step guide, we’re going to go over the ABCs of Marketing and take a look at it through some of the best tips and tricks to boost your mobile app marketing.

The ABCs of marketing are advertising, branding and the customer! To get started with advertising, you need to build enough brand awareness to increase visibility and discovery of your app:

How to promote your application for free?

Unlock the AIDA model

Before the product launch, you should leverage all your top bids using the AIDA principle.

This AIDA principle can be broken down into attention / awareness, interest, desire and action. To attract audiences, you build brand awareness by mastering the subject matter of the brand, gaining a deep understanding of the brand’s message, and determining the best positioning or dissemination.

Brands use the AIDA model to determine how they should develop and deliver marketing messages to their target audience at every stage of the buyer’s journey.


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Use the reverse positioning tactic

Marketers have started using the technique of reserve positioning in which awareness of customer appreciation values ​​is of paramount importance.

Building brand value is the primary focus and then getting started, but selling the features of the product or getting the buyer to buy the product is secondary. Features are revealed later to create hype in the market! The idea is to intrigue them and keep them hooked by not giving everything up front.

Defining the brand position also allows your users to really connect with the product, it is important to understand that people buy people, not products.

Therefore, leverage the core values ​​and perspectives that connect with your audience, instead of just focusing on their product features and complex functionality.

What are the best app marketing strategies?

Curious about the steps to win the best customers? Here’s a digital marketing plan for mobile apps:

The biggest memory to commemorate is on launch day

Make sure you’re prepared for any eventuality with forward planning, as Apple stores have a strict review policy that could delay your release date.

Always try to research which seasonal campaign works best for your mobile app launch. It helps you build the hype and connect your app to an event that escalates it further.

Caveat: But in doing so, you need to make sure that these events lining up don’t overshadow and steal your thunder!

Identify your target user persona

Induce FOMO, tap their weak spots and steer your application as a one-stop solution for whatever they desire.

The most premature decisions and movements are taken when they are not sufficiently taken into account. Dive into in-depth market research and analyze the main weak points that attract the user, induce them to hone their interest and, finally, exploit their desires and offer them the best solution: your mobile application.

You might be wondering what a user persona is? Customer persona, customer persona, or user persona is a representation of your ideal user consisting of demographics, background, preferences, interests, etc.


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There can be multiple categories of users and each user persona has their unique user journey for your mobile app.

Use a Mixed Inbound Marketing and Consultative Selling Approach – The Perfect Dovetail

In-depth analysis of your user persona helps consultative selling: A model whereby in-depth buyer persona research helps you develop personalized solutions that enable you to meet the needs of your target customers.

Consultative selling began as a sales strategy introduced by Mack Hanan in the 1970s, which revolves around the concept of value-added selling and customer satisfaction through product personalization.

In short, it is about focusing first on the weak points of your customers and their needs before even thinking of offering your products as a solution! The customer first, sales second.

product vs consultative selling

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Every feature, from branding and app content to functionality, platform choice and monetization strategy, should match what is relevant to the target user. This provides you with essential information that guides your overall marketing strategy, as well as your app design, business strategies, and product functionality.

Conduct in-depth competitor analysis

Every niche in this industry has fierce competition! Analyze the features and USPs of your mobile app to compare them to your main competitors in terms of price, monetary model, reviews, popularity, App Store ranking, user experience and interface, etc. .

competitive analysis

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Once you know where your competition is heading, you can make your mobile app stand out by offering unique features!

How to promote an application on social networks?

Create a website and go for social media broadcasting

Reach out to trending bloggers, community groups, forums, influencers, and publishers relevant to your niche industry that your target audience visits to secure backlinks and get great reviews.

Create your blog posts to get organic traffic by following strategic content marketing. Use social media platforms, content marketing and digital marketing to your advantage and build your strongest community of advocates!

Expanding your web presence allows you to interact directly with your users and resolve their queries or fix bugs! It’s also the best way to showcase your updates and build some hype.

Optimize your App Store

It has been reported that 65% of apps are discovered directly from a search in the App Store.

App Store Optimization is similar to Search Engine Optimization, the only difference is that you optimize your App Store page to rank higher in search results. The higher your app rank, the higher the visibility and discoverability, resulting in higher conversion rates!

To you !

Make sure to humanize your content to communicate with your audience, ask their opinion, engage your users, and surprise them with new features.

Engage, improvise, surprise – the mantra of mobile app marketing!

The idea is not only to market your app, but also to keep your conversions through improved user experience and customer service.


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