Nigerian investment company Anchoria Asset Management (AAM) unveiled its new identity with a new logo while launching its mobile application, Seed by Anchoria.
The unveiling and launch took place on Thursday, April 28, 2022 at the Radisson Blu Anchorage Hotel, Victoria Island in Lagos State. The company had operated under the logo of the VFD group, of which it is a subsidiary. However, with the rebranding, AAM will now be considered a different entity from its parent company.
According to Managing Director/CEO of Anchoria Asset Management (AAM), Azubike Emodi, the unveiling and relaunch event means the company can now operate independently of the identity of its parent company, opening up more opportunities for growth significant in the future.
What the MD/CEO says
He said, “As we said and the slogan that accompanies the new logo is the excellence of the experience. We want excellence for our customers, excellence for new customers, for the people who will join us after this event. Anchoria Asset Management is now more ready than ever to provide investment options to our clients in a great way.
“We also rolled out the mobile app, which we called Seeds by Anchoria. This application provides a platform where you can make very fast investment decisions. It also provides a platform where you can interact with us and monitor your investments. »
While addressing the question of why the relaunch, Mr. Emodi said that “the old Anchoria logo shared the same identity with the VFD group. Anchoria is six years old and we have come of age, we felt it was time for us to wear our own identity, carry our own logo and do our business independently. Although this does not mean that we are moving away from the VFD group, we continue to take advantage of the group’s ecosystem to develop and grow our business. »
The CEO also highlighted a major selling point of the company, while addressing members of the press he said that the number one selling point we have here at AAM, besides the excellence that the company offers to its clients, is the team’s wealth of experience and the leverage it derives from its parent company, VFD Group, being a major player in the Nigerian business scene, which he says, will give AAM an edge over other industry players.
The MD/CEO, however, expects that within the next 5 years, the company will rank among the top 3 players in the industry, in terms of customer base, market relevance.
VFD Group Managing Director, Mr. Nonso Okpala was also present at the event, where he congratulated the company on this milestone in a short period of time and instructed the management as it seeks to see a Anchoria growing in clientele, up and down.
About Anchoria Asset Management
Anchoria Asset Management (AAM) is incorporated by the Corporate Affairs Commission (CA) and licensed by the Securities and Exchange Commission (SEC) as a fund/portfolio manager.
The firm is focused on creating and preserving wealth for retail and HNI clients, as well as institutional investors. The Company’s products include fixed term investment products, mutual funds, structured products, fixed income trading, wealth management and investment advice.