App Store and Play Store spending show meager 1% increase in first half of 2022

Here’s an interesting stat to chew on now that we’ve crossed the line from the first half of the year to the second half. According SafeBettingSites.comrevenue from app purchases on the Google Play Store fell 7.4% globally year-over-year in the first half of 2022. Android users spent a total of 21, $3 billion in apps in the first half of this year compared to $23 billion spent in the first half of 2021.
Although Android users have not held up well so far in 2022, overall app spending, which includes iOS users making purchases in the Apple App Store, reached approximately $65 billion in the first half of 2022. Considering that the first half of 2021 saw combined revenue of $64.4 billion, the year-over-year increase for the Play Store and App Store combined was roughly a measly 1%.
Spending in the App Store slowed but did not drop as we saw with the Google Play Store. The drop in revenue for the latter could be linked to a post-pandemic effect, with users no longer spending as much time using their phones. For example, the year-over-year increase in Play Store revenue was 30% in the first half of 2021, when COVID fear was still prevalent.
App Store revenue grew only 22.1% over the same period, indicating that the Play Store has benefited more from the pandemic than the App Store. This explains why the Android app market has seen a bigger drop in spending during the post-pandemic period. The report states that app spending in Apple’s app marketplace accounted for 67.2% of total app spending in the first half of this year.

App Store spending rose 5.3% in the first half of this year to $43.7 billion, compared to the $41.4 billion that iOS users spent in the first. semester 2021.


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