App Store’s vaunted privacy labels are gone


Source: Adam Oram/iMore

Apple’s App Store privacy labels are gone, but it’s unclear why. Although it seems very likely that this is a bug, it is possible that Apple is changing something in the background. However, no app currently shows its privacy labels in the App Store on all of Apple’s platforms.

Apple announced its privacy labels at WWDC in 2020 with the aim of letting people see what information an app would collect before installing it. If an app collects data, privacy labels are supposed to explain it so users can make an informed decision before downloading. However, as Twitter messages reported it, they all disappeared.

App Store Privacy Labels App StoreSource: Apple

Notably, Apple requires App Store privacy information to be provided whenever a new app or update is submitted for review.

The App Store now helps users better understand an app’s privacy practices before downloading the app on any Apple platform. On each app’s product page, users can learn more about some of the types of data the app may collect and whether that data is tied to them or used to track them. You will need to provide information about your app’s privacy practices, including the practices of third-party partners whose code you embed in your app, in App Store Connect. This information is required to submit new apps and app updates to the App Store.

I’ve contacted Apple to confirm what’s going on, but for now it seems users are on their own if they want to be sure an app isn’t doing anything they don’t want.


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