Almost two-thirds (64%) of apps deleted from Apple had not been updated for at least two years, compared to just 20% from Google; 178 ‘Family Planning’ apps with over 1.5 million downloads deleted, including Lunar – Period Tracker
PALO ALTO, Calif. and LONDON, August 3, 2022 /PRNewswire/ — Pixalate, the market-leading compliance, privacy and fraud protection analytics platform for connected television (CTV) and mobile advertising, today released the Q2 2022 Deleted Mobile Apps Report, containing information about mobile applications removed from the Google Play Store and Apple’s App Store. The analysis helps developers and advertisers recognize potential privacy and compliance breach threats.
Pixalate analyzed more than 5 million mobile apps in the Google and Apple app stores, and found nearly 600,000 were delisted in Q2 2022, an increase of nearly 3x from to 220k delisted in Q1 2022.
Through analysis of Google Play Store and Apple App Store apps delisted in Q2 2022, Pixalate found that:
- 592,000 apps were removed from the Apple App Store and Google Play Store in Q2 2022
- 8,652% increase in Apps Removed from Apple’s App Store Q1-Q2 2022
- 64% of apps removed from Apple had not been updated for at least two years, compared to only 20% for Google
- 35 Sberbank apps (sanctioned Russian state-owned company) removed from Google and Apple
- Almost 100x increase in “Health and Fitness” apps removed from Apple in Q2 2022, including 178 “Family Planning” apps that had over 1.5MM combined downloads prior to removal, including Lunar – Period Tracker
- 49k+ removed from list apps in Q2 2022 were likely aimed at kids
Combined, apps removed from the list in Q2 2022 had over 117 million user ratings before removal, but the majority (82%) had no app registration country detected . The graph below shows the top 10 apps removed from the Google Play Store in the second quarter of 2022, and you can download a list of the top 100 apps removed. here.
It should be noted that Apple removed 5,000 apps in Q1 2022 before a seemingly sweeping cleanup in Q2 2022. Nearly two-thirds (64%) of apps deleted from Apple had not been updated since at least two years, against only 20% of Google. This indicates that Apple can target applications that have become “abandoned”.
Delisted apps may pose a risk to consumer privacy and security, as they may remain installed on the user’s device, and the user may not be aware that they should remove the app.
Content of the report
Pixalate’s Q2 2022 Deleted Mobile Apps Report includes:
- The scale of apps removed since the first quarter of 2021
- Sensitive information shared by removed apps with advertisers
- Deleted apps broken down by time elapsed since last app update
- Apps likely to be directed at children and removed from the list
- Country of origin of deleted applications
- Apps deleted by app category
- List of most popular deleted apps
To download a copy of the Q2 2022 Deleted Mobile Apps Report for free. You will also receive a listing of the 100 most popular apps that were delisted in the second quarter of 2022.
Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase your media value. Pixalate offers the only system of coordinated solutions across display, app, video and OTT/CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service for sophisticated invalid traffic detection and filtering (SIVT) across desktop and mobile web, mobile apps, and OTT/CTV advertising. www.pixalate.com
The contents of this press release and the Second Quarter 2022 Removed Mobile Apps Report (the “Report“), reflects Pixalate’s opinions regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means they are not neither facts nor guarantees; and neither this press release nor the report is intended to damage the position or reputation of any entity, person or application, but rather to report findings and trends relating to removed applications from the official Apple App Store and Google Play Store.