Bleacher Report broadcast live the Canadian Elite Basketball League (CEBL) game between the Hamilton Honey Badgers and the Scarborough Shooting Stars on Saturday, June 4.
The Shooting Stars list included the multi-talented J Cole, who has now played four games in the CEBL after a previous stint in the Basketball Africa League where he played three games for Rwanda Patriots BBC. Both teams are made up of top professional talent who have experience in the NBA, NBA G League and other top international leagues. The exclusive live-streamed event was only available on the B/R app in the United States and marked the first CEBL event streamed by Bleacher Report.
The game was covered by Rod Black, Warren Wardand Savannah hamilton. It was the Scarborough franchise’s first home game as they faced Hamilton for the first time in CEBL history.
Fans watching on the B/R app were able to use the platform’s functionality to comment on the game in real time with other B/R app users. Bleacher Report also covered and amplified all the action across its most engaged social channels.
“We are incredibly excited to partner with Bleacher Report to bring a CEBL live game experience to their vast audience,” says Mike Morreale, CEO and Commissioner, CEBL, before the match. “Exposure of the CEBL and our entertaining brand of basketball via B/R will ensure fans around the world have access to NBA and top international talent on a platform that fits so perfectly with the cultural and global component of our game.”