Celerant Technology, a leading provider of innovative retail solutions, is proud to announce its latest product offering for retailers – mobile apps for online shopping. Available for iOS ™ and Android ™, retailers can launch a Celerant app to expand their omnichannel strategy and deliver a fast, personal, interactive shopping experience on any mobile device. Through seamless integration with Celerant’s back office software, retailers can perform product updates in a central location to keep their ecommerce application and website in sync without any additional effort; and manage orders from all channels – in-store, online and mobile – in one place.
“We’re excited to now have another channel to sell to our customers,” said Gina Soto, Web Director, D&D Texas Outfitters. “Celerant designed and developed our app, and it’s now officially launched on the App Store! Integrating our app with our e-commerce site, also developed by Celerant, and our storefront, allows us to easily manage everything from inventory to pricing to promotions. Our app is a great way for us to connect with our customers and offer them same day pickup from our store, especially now that many of them are shopping at home.
Unlike many retail software vendors that require a third-party developer, Celerant develops mobile apps from start to finish with minimal effort from the retailer. The branding and experience of each app is consistent with the retailer’s ecommerce website and is also faster and easier to use. Celerant offers standard and custom apps, and includes built-in editing tools that allow retailers to easily update their app’s logo, color scheme, text, banners and images. With iOS and Android compatibility, retailers can launch their app on Google and Apple Play Store.
Update products on your app and ecommerce site in real time
One of the biggest differentiators of the mobile app is its integration with Celerant’s back office software. This allows retailers to keep their app up to date and in sync with their e-commerce site in real time without having to enter data twice. Once a product is updated in the back office, these changes are immediately reflected on the mobile app and ecommerce website, including product names, descriptions, prices, and images. Inventory levels can also be updated on Celerant’s point of sale, e-commerce and marketplace integrations in real time; and orders from all channels are managed in one place, saving retailers significant time, reducing data errors, and ensuring data consistency across their business.
Buy online in-store pickup (BOPIS) and curbside pickup app included
Celerant’s online shopping, in-store pickup (BOPIS), and curbside pickup app comes standard with every app. Customers can pay for their order with their credit / debit card or Apple Pay digital wallet, and same-day “checkout”, store pickup, curb pickup, or traditional shipping. The application sends a notification, by SMS, to the customer when their order is ready to be collected; customers can click a link in the message to alert the store when they arrive at the curb.
Send personalized push notifications to your customers’ phones
To drive customer engagement and retention, retailers can create and send personalized notifications directly to their customers’ smart device from within the app. Similar to a text message, notifications appear on the customer’s home screen and are linked to the app, increasing the chances of a sale and eliminating the risk of being blocked by spam filters. Messages can be personalized based on purchase history and preferences, and sent automatically based on triggers, such as orders, cart abandonment, birthdays, and other activities. Examples include: cart reminders, holiday promotions, “on sale” alerts for bookmarked items, product review requests, order / shipping confirmations, curbside pickup instructions street, etc.
“Conversions on mobile apps are 3 times higher than on traditional websites; and 47% of consumers now use mobile apps, ”said Zeke Hamdani, director of web services at Celerant Technology. “Not only can retailers take advantage of this change, they can launch our app with minimal effort and maintenance. Our mission has always been to provide an all-in-one retail solution, and our app gives our retailers yet another new channel with real-time integration to all of their other channels.
Soon, the app will offer loyalty rewards and built-in shopping clubs, booking reminders, social media login capabilities, and other cool features.
Availability and more information
Celerant’s Mobile Shopping app is available for both Cumulus Retail ™, an affordable and powerful website for small businesses; and Stratus Enterprise ™, a comprehensive platform with advanced functionality. Customers can choose either Celerant’s standard app or a custom app that includes unlimited designs and custom features. For more information, visit https://www.celerant.com/standard-app/ or https://www.celerant.com/custom-app/.
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