As a result of Coinbase’s many consumer marketing initiatives, consumers are clearly taking notice. The mobile app of the leading crypto exchange in the United States is once again the most popular product on the App Store. It has received more downloads than any other app over the past few days.
Coinbase reigns supreme
A recent look at App Store stats shows Coinbase as the # 1 ranked free app right now. Behind that are TikTok, Instagram, YouTube, and the popular new mobile football game “Retro Bowl”. Interestingly, another crypto exchange – CryptoCom – currently sits in fourth place.
The popularity of these crypto apps is not surprising. Bitcoin recently broke its all-time high following a bull run throughout October and has mostly held above $ 60,000 since then. The momentum has likely rekindled consumers’ interest in investing in digital assets, drawing them into various exchanges.
This is not the first time that Coinbase has seen such popularity. It had previously peaked in the charts in May 2021, right after Bitcoin’s previous ATH. The only other time was in 2017 – a notoriously bullish year for BTC and most altcoins.
However, even among other exchanges, Coinbase is proving to be a fierce competitor. The company has launched several sponsorships and products that integrate it into all aspects of the crypto space. These include plans for an NFT marketplace and an option to receive its earnings in cryptocurrency. Coinbase even tried to launch a crypto-loan product but was later shut down by the SEC.
The digital asset space has undoubtedly established itself as a credible industry, and it has the promotion to prove it. On the one hand, Coinbase has just become the official cryptocurrency partner of the NBA. Its advertisements are visible at the base of the association’s basketball nets and broadcast live on television.
It doesn’t end there: FTX recently bought ads to run at the Superbowl, and CryptoCom recruited Matt Damon to promote the exchange. Even obscure individual cryptocurrencies like Floki are exposed to the general public through advertisements on public transport.
With such concentrated marketing, it’s no wonder that crypto apps are being downloaded in record numbers by Americans. Currently, Coinbase ranks in the top 25 on the Google Play Store, with Crypto.com ranking even higher in 16th place.
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