Fitness Apps Market to Grow $3.50 Billion | Increase the use of mobile applications to drive growth | Technavio | State


NEW YORK, January 21, 2022 /PRNewswire/ — Technavio’s report on the fitness apps market indicates that the growing use of mobile apps is driving the growth of this market, driving the growth of the market for $3.50 billion from 2020 to 2025.

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The fitness applications market covers the following areas:

Fitness apps market sizing

Fitness Apps Market Forecast

Fitness apps market analysis

Supplier Landscape

The fitness apps market is fragmented. Vendors are using various organic and inorganic growth strategies to compete in the market.

adidas AG, Alphabet Inc., ASICS Digital Inc., Azumio, BetterMe, Fiit Ltd., Jefit Inc., Nike Inc., Samsung Electronics Co. Ltd. and Under Armor Inc., among others, are among the few key vendors competing to maintain their market position.

See more on the highlights of the market vendor landscape with a comprehensive list of vendors and their offerings.

Key market segmentation

  • Segmentation by gender:
    • Female:
      • The female segment is expected to witness significant growth in its market share over the forecast period.
      • The increasing adoption of fitness trackers by women is fueling the growth of this segment.
    • Man
  • Segmentation by applications:
    • Lifestyle monitoring:
      • The lifestyle monitoring segment is expected to witness significant growth in its market share over the forecast period.
      • Lifestyle monitoring metrics can be analyzed using workout apps and diet and nutrition apps.
    • Health monitoring
    • Others

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Regional Market Outlook

APAC will contribute 42% of the market growth over the forecast period. The growth of this region can be attributed to the significant growth of the telecommunications industry. If we look at market growth by country, China and India are the major fitness application markets in APAC, which will contribute to the growth of the market.

Download our FREE sample report for more key highlights on the regional market share of most of the countries mentioned above.

Latest Fitness Apps Market Trends and Drivers

Sports and fitness apps help consumers maintain healthy lifestyles and fitness routines by tracking their calories burned, steps and running distance. The growing use of smartphones has increased the adoption of mobile apps, and the growing internet penetration has increased the number of mobile app downloads. Easy-to-use payment options for digital content subscription and access to health management tips encourage people to use fitness apps. Additionally, health and nutrition awareness will increase the adoption of mobile fitness apps and drive the market growth over the forecast period.

  • Market trend:
    • Increase in the number of mergers and acquisitions:

There is intense competition among the vendors in the global fitness apps market. Hence, vendors are opting for collaborations, strategic partnerships, and acquisitions with market players, such as software vendors, technology vendors, and platform vendors. Collaborations and partnerships also drive product development and geographic expansion and provide suppliers with access to technology expertise. Collaborations help diversify product portfolios by introducing new products and increasing revenue by expanding market reach. Various companies have adopted such strategies to improve their presence in the market. Thus, the proliferation of M&A activities is a major market trend.

Find additional information on various other market drivers and trends mentioned in our FREE sample report.

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Scope of the fitness apps market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 15.34%

Market Growth 2021-2025

$3.50 billion

Market structure


Annual growth (%)


Regional analysis

APAC, North America, Europe, MEA and South America

Successful market contribution

APAC at 42%

Main consumer countries

USA, China, India, UK and Germany

Competitive landscape

Leading Companies, Competitive Strategies, Consumer Engagement Reach

Profiled Key Companies

adidas AG, Alphabet Inc., ASICS Digital Inc., Azumio, BetterMe, Fiit Ltd., Jefit Inc., Nike Inc., Samsung Electronics Co. Ltd. and Under Armor Inc.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis and Future Consumer Dynamics, Market Status Analysis market for the forecast period

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

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