Forever New launches new native mobile apps with poq to improve digital engagement


Leading women’s fashion brand offers customers new mobile app experiences by transforming into poq

LONDON, March 2, 2022 /PRNewswire/ — Global mobile application platform provider poq today announces always newthe Australian-based global fashion brand, launched new mobile apps using poq’s composable commerce mobile app stack.

With a global footprint spanning 300 retail destinations across 10 countries, the womenswear specialist has chosen poq to relaunch its mobile apps to deliver a seamless customer journey and enhance the loyalty experience.

poq’s MACH-certified native mobile app platform has enabled Forever New to offer its customers rich and engaging content features, such as “App Stories” and content carousel, as well as sophisticated communications.

The apps integrate with Forever New’s e-commerce platform to leverage existing product catalog, merchandising and loyalty programs, with the app taking just 12 weeks to build and launch.

Ged Steele, COO of Forever New, commented, “We chose poq because we were impressed with the capability and flexibility of the application platform. One of the main goals of this project was to provide a high quality app experience. We were also looking for a partner who would support our long-term app strategy and work with us to deliver engaging experiences for our loyal customers.”

Jay JohnsonCEO of poq, said, “It’s an honor to work with a leader like Forever New, they truly understand their customers and want to reward them with the best native app experience. We were thrilled to offer them a platform that could deliver such an experience within weeks, allowing them to use a composable, mobile-first approach as the engine of their customer retention strategy.”

About poq

Poq is a MACH-certified cloud-based platform, enabling retailers to build highly effective native mobile apps that deliver a superior shopping experience. These apps allow retailers to sell more, deepen loyalty, and deliver engaging content. To learn more, please visit

About Forever New

Forever New is an established global fashion brand based in Melbourne, Australia. The brand’s mission is to provide timeless pieces to elevate the customer’s personal style and build confidence. It is the unique approach to the latest fashion trends that makes the brand one of the australia fastest growing fashion success stories. Today, Forever New’s global footprint spans over 270 retail stores and concessions in 30 countries.



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