The global application of experience and qualitative research—is part of the Forsta HX (Human Experience) platform—supports over 25 languages, with local market servers in US, UK, Europe, Middle East, China and Australia
NEW YORK & LONDON & SYDNEY, 05 July 2022–(BUSINESS WIRE)–Forsta, a leading global provider of market research and customer experience (CX) technology, today announced the launch of its mobile ethnography app Digital Diaries, designed to obtain qualitative information that can be used at scale. Available on iOS and Android devices, the new mobile app is complementary to Forsta’s existing customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which collects and analyzes data, and helps analytics professionals translate findings into shareable actions to inform decision-making and drive growth. .
“Digital diaries enable the kind of deep consumer understanding that can only come from one-on-one interactions with customers sharing their feedback in a way that feels natural to how they live their lives — on their phones and using text messages, social media and other forms of digital communication,” said Brian Bhuta, Chief Product Officer at Forsta. -form Forsta HX is the most powerful, innovative and comprehensive information technology solution for the customer experience and market research industries.”
Businesses can use Forsta’s Digital Diaries app to track an individual customer’s journey (eg, in-store shopping experience) and gain insight into their choices every step of the way. Insights professionals can recreate in-person focus groups on the go, gathering even more detail with enhanced features like real-time group chats, digital polls, and photo and video uploads . Brands can test new developments, such as redesigned packaging or in-store displays, taking into account important context not otherwise accessible.
“Forsta Digital Diaries provides us with the most user-friendly software on the market that allows us to conduct qualitative digital research via participants’ smartphones, with a focus on uncovering behaviors and needs remotely,” said Emil Buch Jacobsen. , consultant at Strategic innovation agency IS IT A BIRD.
For consumers and research participants, Forsta’s digital diaries now enable a seamless experience on laptops, smartphones and tablets, regardless of WiFi connection. This encourages more detailed and accurate descriptions of activities, reflections, and other qualitative feedback to be shared in real time and delivered when it is convenient for the client.
CX program managers, community managers, and researchers can respond to customer feedback with real-time follow-up questions or prompts, and generate data visualizations like heatmaps and word clouds.
The Digital Diaries mobile ethnography app is available in a Forsta-branded or white-label environment. For more information, go here.
Forsta powers an experience and research technology platform that collects and analyzes data, and translates findings into shareable actions to inform decision-making and drive growth. Forsta technology, combined with its team of expert consultants, helps organizations better understand the full human experiences (HX) of their audiences. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.
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