General Motors invests $ 71 million to launch Pasadena campus



GM’s 8-acre Pasadena campus is slated to open in 2023.

General Motors Co., based in Detroit, will invest more than $ 71 million in a 149,000 square foot campus in Pasadena, the auto giant announced on July 13.
The 8-acre, three-building facility will be dedicated to operations at General Motors’ Advanced Design Center.
The company said the new campus would “significantly increase” the capacity of the design center and the number of jobs in the area.
General Motors has a local facility in North Hollywood, where it has operated since 2000. The company will relocate its local operations to the Pasadena campus when it opens in the second half of 2022.
General Motors said its investment in the new facility brings it closer to “the technology hubs of the west coast” and is part of its efforts to recruit and hire local talent.
The company said it was looking to recruit employees in aerospace engineering, defense, automotive design, software development and advanced technologies. “Having a physical presence in the tech epicenter of Southern California is integral to our global design operations, and this new innovation campus will not only expand our operations twice, but also provide access to the rich diversity. culture and talent in the region, ”Michael Simcoe, vice president of global design at General Motors, said in a statement.
General Motors’ advanced design team is working to develop concepts for future mobility projects that are not part of the production of existing vehicles. The new facility will increase the team’s output, the company said.
General Motors added that the new facility will have a more efficient layout, an innovation lab and an “advanced user interface” design studio.
“The collaborative nature of this facility will provide our advanced design team, cross-functional groups, potential employees and external partners with the environment they need to continually redefine the boundaries of future mobility,” Bryan Nesbitt , executive director of the company’s global advanced design and design. global architecture studios, said in a statement.
The facility is part of GM’s global expansion, the company said. Other expansion efforts include building its global technical center in Warren, Michigan, and expanding its advanced design center in Shanghai.
The growth of the company’s facilities follows stable sales since the start of the year. In May, the company reported revenue of $ 32.5 billion in the fiscal first quarter of 2021, down less than 1% from $ 32.7 billion in the first quarter of 2020. And in July , the company said sales were up 40% year-over-year, selling 688,236 vehicles in the second quarter.

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