Global Private Label Food and Beverage Market Expected


Newark, NJ, November 17, 2021 (GLOBE NEWSWIRE) – According to the report published by Fior Markets, the global private label food and beverage market is expected to grow from USD 8.16 billion in 2020 to USD 15.1 billion by 2028, at a CAGR of 8% during the forecast period 2021-2028.

The private label, food and beverage market has experienced significant growth compared to recent years. High demand for take out food, increase in online food delivery system, and increased demand for healthy food are the driving factors that are helping in the growth of the private label food and drink market. Something like the increasing prevalence of branded products among consumers is seen as a drag on the growth of this market.

A private label product is a product that a third-party retailer manufactures but sells under its brand. The retailer controls everything about the product (s), including product specifications, packaging, and everything in between. The private label products are then delivered to the retailer for sale. For consumers, these are “corporate brand” products. For example, a collaboration software vendor might launch a private label line for group calling devices. Another company will manufacture these products. However, it will be sold under the company’s initial brand. Private labeling is an option open to both online and offline retailers. This is where the seller has lines made for sale under his name and with his brand. The main advantages of this solution lie in the power it gives to retailers. They control production, prices and branding. Tackling established brands and manufacturers is no easy task, however.


The market is growing due to various factors. Private label foods have grown from their previous popularity to be inferior in quality but cheaper than the branded food and drink supply. Buyers, hit by the economic downturn, began hoarding banners as a means of raising funds. Thus, stores devote resources to improving the quality, assembly and breadth of private label items, making them a reliable competitor to widely known items. Due to the growing challenge of national brands, private label merchants are now striving to offer a plethora of higher recognition and strength categories including almond milk, banana nuts and the best for you. . Interest in claiming private label contributions has increased among buyers recently in the United States. Thus, to take advantage of this opportunity, private label sellers offer ubiquitous assets to attract new buyers.

The major players operating in the global private label food and beverage market are Walmart Inc., Edeka Zentrale AG & Co. KG, United Natural Foods Inc., Dollar General Corp, Giant Food Stores LLC, Inc. and The Kroger Co. The global food and beverage market is fragmented. The major players have used various strategies such as new product launch, extensions, agreements, joint ventures, partnerships, acquisitions, etc. to increase their presence in this market.

The food segment dominated the market and held the largest market share of 52% in 2020

On the basis of product, the global private label food and drink market is segmented into food and drink. The food segment dominated the market and held the largest market share of 52% in 2020. Food segment manufacturers are focusing on “take out” food products to compete globally with food and beverage brands. drinks already established. The use of packaging solutions such as foils, foils, pouches, etc., and contract packaging by private label market players, is expected to further contribute to the preferential transition of food customers from China. brand towards personal brand food products during the forecast period.

Online segment dominates the market and held the largest market share of 54.1% in 2020

On the basis of applications, the global private label food and beverage market is segmented online and offline. The online segment dominated the market and held the largest market share of 54.1% in 2020. Online food delivery system is the most widely used distribution channel due to the various advantages it offers. Some of them are easy to access in the market, quickly expand the market outside of local customers, and new customers can be easily targeted.

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Regional segment of the private label food and beverage market

  • North America (United States, Canada, Mexico)
  • Europe (Germany, France, United Kingdom, Italy, Spain, rest of Europe)
  • Asia-Pacific (China, Japan, India, rest of APAC)
  • South America (Brazil and rest of South America)
  • Middle East and Africa (UAE, South Africa, rest of MEA)

On the basis of geography, the global private label food and beverage market is classified into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The market specializes in international food and drink in the North American region. The United States has confirmed this growth in the North American zone. Advantage for the customers, it improves their position on the market by providing data on the elements proposed by the various institutions. In addition, the Nutrition and Beverage Statistical Survey report also includes data on the upcoming patterns, difficulties and difficulties that will influence the development of the market, which will help organizations to create technologies to make a much of the development niches open.

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About the report:

The global private label food and beverage market is analyzed on the basis of its value (in billions of US dollars). All segments were analyzed on a global, regional and national basis. The study includes analysis of over 30 countries for each coin. The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges to gain critical insights into the market. The study includes the model of the five forces of the wearer, the analysis of attractiveness, the analysis of raw materials and the analysis of the position grid of the competitors.

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