SINGAPORE, May 31, 2022 /PRNewswire/ — The e-commerce platform Hekka, founded by Asia Innovations Group (AIG), today announced the launch of its new website and mobile app to provide users with a seamless and innovative shopping experience. The website and app build on the platform’s existing web presence and to bring users with real-time fashion, home and electronics items at accessible prices.
“This year, we aim to expand Hekka’s market share and make Hekka the e-commerce market of the future,” said Andy Tian, CEO of AIG. “The new website and app are the next step in our roadmap to achieve these ambitious goals.”
One of the app’s first promotional offers is an exclusive Mystery Box electronic game (UNITED STATES only), where users can choose a pack to virtually unbox to win a range of prizes. All prizes are worth up to ten times the value of the chosen box; iPhones, drones, electric scooters and gaming consoles are just some of the prizes users can win. In the near future, the app will also be available globally and will promote everything featured on the Hekka website, from clothing and electronics to home appliances and pet supplies.
During this year’s New York Fashion Week, Hekka announced a new fashion collection with partner Uplive, the popular live social platform also launched by AIG. This was a key step towards Hekka’s expansion aspirations and furthers its goal of making fashion accessible to everyone. At NYFW, Hekka showcased their concept of high-end comfort paired with inspiring styles. Celebrity guests and other interested parties have seen firsthand how Hekka embraces inclusivity and accessibility and brings more accessible styles to people around the world.
Originally founded in Singapore, Hekka is an online marketplace that offers a wide range of products and is emerging as a leader in the consumer electronics and real-time fashion industry. Its ability to create an inclusive, cross-border and seamless shopping experience enhances consumers’ everyday lives through high-end technology and emerging trends. Launched by Asia Innovations Group (AIG), a leading live social enterprise with over 500 million registered users located in over 150 regions worldwide, Hekka consists of an international team and partners across EuropeUnited States and India. For more information, visit hekka.com and follow @hekka.official on all social platforms.
Asia Innovations Group (AIG) is a leading live social enterprise with over 500 million registered users spanning over 150 regions worldwide. It has built a comprehensive and diverse portfolio as it seeks to fulfill its mission to enrich the lives of people around the world through innovative and enjoyable live social products that foster meaningful human connection. AIG operates out of eighteen offices around the world that provide deep local market knowledge in all major emerging markets to augment the company’s cutting-edge technology and scalable global infrastructure. AIG’s portfolio includes leading apps such as Uplive, the global live video platform, CuteU and Lamour, the dominant dating apps in global emerging markets, as well as other live social apps based on voice and games.
Contact: Helena Thai, [email protected]
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