Indian giant Tata Group will launch a super app on April 7 – TechCrunch

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Indian conglomerate Tata Group plans to launch its long-awaited “super app” called TataNeu to the public on April 7, the company announced on its app and Play Store page.

In the making for years and riddled with multiple lags and buggy performance, TataNeu is the software salt giant’s attempt to take on rivals including US e-commerce group Amazon and local billionaire Jio Platforms. Mukesh Ambani which have reached new heights over the past decade, while Tata has focused on more legacy businesses.

The app bundles several Tata Group services, including some such as online grocer BigBasket and online pharmacy platform 1Mg which the company has purchased in recent years. TataNeu will also offer users the ability to send money and pay broadband, electricity, water and satellite TV bills and secure loans, TechCrunch reported earlier.

Tata hopes customers will find its one-stop-shop offering and rewards high enough to make the bold switch. Tata plans to offer them “NeuCoins” as a reward, where one NeuCoin equals one Indian rupee.

The company, which has been testing TataNeu with tens of thousands of its employees for several quarters, plans to phase out various group unit loyalty offers by BigBasket, 1mg and other services and replace them with NeuCoins, reported. TechCrunch earlier.

Rewards are one of the Tata Group’s main goals as it tries to create a ‘connection layer’ for its services which operate across a wide range of categories. If successful, the 155-year-old behemoth is well positioned to create the largest loyalty program in the country.

The company has also engaged with several investors, including SoftBank, the company confirmed to the Indian newspaper Economic Times – to raise capital for its new technological ambitions.

Screenshots of the TataNeu app. (Credit: TechCrunch)

TechCrunch reported in February that Tata was getting closer to launching the app. We also got our hands on a recent version of the app and access to the service.

From our first impression:

Despite the delays, TataNeu looks anything but modern and company executives are still scrambling to figure out how they can attract customers to the super app, according to two people familiar with the subject and materials provided to TechCrunch.

[…] But the app is comically buggy, painfully slow and the integrations just point to different Tata services through an in-app browser – sometimes with the desktop view on a phone.

[H/T: Digbijay Mishra of Economic Times.]

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