InMobi Partners with Human Collective to Secure Mobile Advertising in Apps | Digital


Human Security (formerly White Ops), a cybersecurity company that protects businesses against bot attacks, has partnered with InMobi, a provider of marketing and monetization technologies.

The partnership sees InMobile integrate Human’s MediaGuard solution and aims to create a transparent, fraud-free in-app advertising ecosystem with real-time visibility and active protection against malicious bot activity.

The partnership also sees InMobi joining the human collective in a collaborative effort to deter cybercrime by increasing the consequences and practical cost of fraud through shared resources and cooperation across the industry.

The move precedes predictions that mobile will account for 75% of total digital ad spend.

Vasuta Agarwal, Managing Director – Asia Pacific, InMobi, said, “As programmatic continues to gain popularity across APAC, our direct integration with Human ensures that we continue to strengthen the promise of trust and transparency that the chain brings in combating all forms of pre- and invalid traffic and post-offer fraud on the InMobi exchange. We also look forward to becoming a member of The Human Collective where we can unite resources, share learnings and innovate on these solutions more quickly by collaborating more closely with other ecosystem partners. ”

Kunal Nagpal, senior vice president and general manager of the publishing and exchange platform, InMobi, added, “InMobi is committed to ensuring transparency, relationships based on trust and delivering optimal business results to our advertisers around the world. We were the first marketplace integrated into the application to have our entire inventory verified by an independent supplier accredited by the MRC. This partnership reaffirms and strengthens this commitment. InMobi is also proud to be the first collective human partner integrated into the application in the fight against fraud on mobile applications. We firmly believe that the industry can eliminate fraud only through such open collaboration.

Tamer Hassan, Co-Founder and CEO of Human, said: “To support its growth, digital advertising needs a trusted market built through global collaboration and strong partnerships. Thanks to its global mastery of the mobile application market, this partnership with InMobi strengthens HUMAN’s ability to fight sophisticated cybercrime and create a more reliable environment for digital advertising. InMobi’s full and direct integration with MediaGuard enhances its ability to enable brand-safe transactions within its exchange.


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