Jim Sterne, Principal Consultant at 2Y3X.com, discusses how businesses overcome obstacles to growth by host Adam Torres on the Mission Matters innovation podcast.
Jim Sterne was interviewed by host Adam Torres on the Mission Matters innovation podcast.
Beverly Hills, Feb 17 2022 (GLOBE NEWSWIRE) — In a recent interview with Adam Torres, Jim Sterne discusses how 2Y3X is helping businesses transform into who they ultimately want to be.
Listen to Jim Sterne’s full interview with Adam Torres on the Podcast on innovation, mission matters.
How did your entrepreneurial adventure begin?
Sterne has deep roots in entrepreneurship, beginning with his days selling business computers and software development tools. In 1993, his growing fascination with the Internet led him to become one of the first people to start an online marketing consulting business. Over the years, he has poured his depth and expertise into 12 online marketing books. He created a conference on digital marketing analytics which actually led to the creation of the Digital Analytics Association.
Five years ago, Sterne met Felix Velarde, the chief executor of 2Y3X and author of the book Quick Scale. He was impressed with the program and joined 2Y3X as a representative in the United States; they haven’t looked back since.
Tell us more at 2Y3X.com.
“At 2Y3X, the consultants don’t tell you what to do,” Sterne says. They provide a framework to help companies identify their goals and determine what it takes to achieve them. The twist is that the team itself creates and owns the plan. “We help the business execute the plan in a psychologically sound way,” he says, rather than the way consultants typically work; building solutions in a silo and delivering them fully articulated, rather than building them collaboratively with full customer participation.
The name 2Y3X signifies growth multiplied by three in 2 years: a common goal for customers. “We help companies double and triple in size,” notes Sterne. “It’s the objective of the business owner that defines the contract. If the company is not able to meet the target, I only earn half my salary and therefore we are very motivated to see our clients succeed. Stern says the challenge is what he enjoys most about the process. “It’s rewarding and helps me learn every day,” he says.
2Y3X offers two additional programs: one involves startup technology, helping entrepreneurs with product ideas to launch their business, and the other is a two-day value proposition workshop to help business owners differentiate their brands from others.
“Most entrepreneurs fail at the value proposition,” Sterne says. “We help them identify what they offer and how it is unique. It covers everything from company values to customer expectations to Google-friendly language. A specific value proposition is at the heart of marketing, sales and customer satisfaction.
Advice for entrepreneurs
Sterne says most entrepreneurs are poor delegators, failing primarily at prioritization and sequencing. He explains that if in five years you want to have 10x growth, for example, you have to go back from that. To double your sales, you probably need more people, which means speeding up the recruitment process; for that you will need a training program, and so on. Businesses need to focus on the things they need to get started, he says, before they can effectively pursue to a given endpoint.
What type of business is best suited for 2Y3X.com?
2Y3X.com works with companies that have reached a growth plateau: if a company is doing well, but wants something more dramatic than slow and steady organic growth, 2Y3X can help speed things up smartly.
“If the business owner is willing to relinquish control and delegate positions of authority, you’re the perfect fit for 2Y3X,” says Sterne.
What’s next for you and 2Y3X.com?
Sterne says 2Y3X looks forward to working on enterprise deployments and helping customers with mergers and acquisitions. “Service organizations are our forte,” he notes. “We’re open to advertising agencies, website developers, analytics service organizations, software vendors,” and more, he says. However, 2Y3X also has seasoned consultants in manufacturing, hospitality, and finance. 2YsX is rolling out marketing in the US and is looking for experienced consultants to join the team.
To learn more, visit 2y3x.com.
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