KP Government Launches Mobile App for Maternal and Child Care in Merged Areas – Latest News – The Nation


Peshawar – Khyber Pakhtunkhwa government has launched Mashoom health app to monitor maternal and child mortality rates in the region through the use of mobile technology.

The app, launched at a local hotel on Wednesday, was designed with technical assistance from the United Nations Development Program (UNDP) Merged Areas Governance Project (MAGP).

A MAGP staff member told this correspondent that the app was given to female health workers (LHWs) in the merged areas, who have one of the maternal mortality (MMR) and infant mortality (IMR) rates. the highest in Pakistan and in the world.

The MMR in MA is 140% higher than in KP, while the MMR is almost 60% higher in merged districts than in the province. Only around 50% of women give birth in the presence of a skilled professional, a challenge that requires involving families and providing them with knowledge of maternal health, but also strengthening the links between community health workers, care seekers and care providers.

The Mashoom Health app aims to bridge the gap in the referral system and connect pregnant women to specialist doctors remotely with the help of female health workers (LHWs). Through the app, LHWs will track the health of pregnant women, keep them informed and guide them to the appropriate care facility available nearby. Heads of households will also receive nudges for routine patient checkups as well as the importance of skilled attendance at birth to improve facility birth rates.

“While the last century was about the haves and the have-nots, the present century is about the connected and the unconnected,” KP Information Technology Minister Atif Khan said while addressing the audience at the app launch event in Peshawar. He said the innovative use of information technology, especially mobile phones, is a cost-effective and efficient way to develop formal links between different levels of care in merged areas.

Mashoom Health app given to female health workers in merged areas; The app aims to fill gaps in the referral system and connect pregnant women to specialist doctors remotely

Adding to the discussion, the head of the KP’s health service reform unit said, “A lot of initiatives in the health department are focused on improving the health of mothers and children, and digitization through this app will improve access to health services.”

Speaking on behalf of UNDP Pakistan, MAGP Program Manager Raluca Eddon said, “To advance our support for inclusive development, we have been working to create a system through a health app for women to ‘getting the best care in the right hospitals with the right doctor for whatever complications they may be facing. We bring information into homes through cell phones so they can safely navigate their pregnancies by getting the information they need. they need.

The application is currently in the testing phase, after which the UNDP POP will propose further policy recommendations to the provincial government to strengthen health service delivery and save maternal and child lives in the region.


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