Apple brought in actor, comedian and writer Larry David for what appears to be a promotional video created for a previous global developer conference, although the short was never used.
Shared by Sam Henri-Ghoul in a tweet Monday, the clip would have aired as Apple’s introduction to WWDC in 2014. The company typically pre-records a brief welcome video that is shown to conference attendees, with the tradition turning into a full experience during the transition. of the online conference during the coronavirus pandemic.
While the full video is not available, Henri-Ghoul posted an excerpt from the short film in which David plays the role of an “Approval” specialist. His office contains an iMac, a statue of the Empire State Building, and what appear to be green and red stamps for approving or denying apps.
David is seen talking to the developer of “Upset Pigeons”, berating them for creating a “blatant scam” of what is almost certainly “Angry Birds”. The comedian launches a short rant about the upset birds in the apps.
Screenshots posted alongside the video reveal that David starred in the short alongside JB Smoove, who appeared on David’s hit show “Curb Your Enthusiasm” and Snapchat founder Evan Spiegel .
Henri-Ghoul previously collected classic Apple ads, unreleased videos, and other miscellaneous items in an online repository called the Unofficial Apple Archive. The website was shut down last year after Apple filed a series of DMCA takedown notices.
Apple has been criticized for its practices in the App Store in the years since the filming of David’s intro film. Amid antitrust complaints and criticism from developers about App Store commissions, the company’s online app storefront is under review for issues related to the review process. It is worth noting that developer Kosta Eleftheriou has identified a number of fraudulent apps in recent months that have escaped criticism from the App Store.
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