why it matters
- “Abandoned” apps can present serious safety and security issues.
- The most innovative applications regularly release new and improved versions with bug fixes and security patches.
- With the growing awareness of consumer privacy concerns, this issue becomes even more important.
- Advertisers should consider app update frequency before deciding to invest.
1.5MM abandoned mobile apps (30% of 5MM+ available for download)
Here are some of Pixalate’s key findings:
- 30% (1.5 million out of 5 million) of all mobile apps appear to have been abandoned (i.e. no updates for over 2 years).
- By comparison, 1.3 million apps in the Google and Apple app stores were updated in the last six months, at the end of the first quarter of 2022.
- More updates means more downloads: Of apps with over 1 million downloads, 88% were updated in the past six months.
- App categories most likely to drop: Education, Reference, and Games, which are often popular with kids.
- Categories of applications most likely to be innovative (updated regularly): Finance, Health and Shopping.
Download a free copy of the Abandoned Mobile Apps: Q1 2022 report here.
Pixalate is the market leading fraud protection, privacy and compliance analytics platform for connected television (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase your media value. Pixalate offers the only system of coordinated solutions across display, app, video and OTT/CTV for better ad fraud detection and elimination. Pixalate is an MRC-accredited service for sophisticated invalid traffic detection and filtering (SIVT) across desktop and mobile web, mobile apps, and OTT/CTV advertising. www.pixalate.com
The contents of this press release and the Discontinued Mobile Applications Report (the “Report“), reflect the opinions of Pixalate regarding factors that Pixalate believes may be useful to the digital media industry. All data shared is based on Pixalate’s proprietary technology and analytics, which Pixalate evaluates and constantly updated. Any reference to external sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees. It should Note that the mere fact that an app does not appear to have been updated within a certain amount of time does not necessarily mean that the publisher of that app has discontinued the app or violated any policy, best practice, or rule. Instead, we simply note the apparent inactivity and render an opinion that this apparent lack of updates may suggest increased risks to end users and others. the persons concerned. Pixalate shares this data not to damage the position or reputation of any entity, person, or application, but rather to Render opinions and report trends relating to applications available for download through the Official Apple App Store and Google Play Store.
Media Contact: Liz Margolis, [email protected]