Leading B2B supplier of high-speed sports, esports and gaming products to meet the demand of the new era of betting
BETER, the industry’s leading next-generation betting and gaming solutions provider, has announced a major overhaul of its brands and services as it prepares to participate in ICE 2022 as the leading provider of future products from games.
Already recognized in the industry as a leading provider of data and content, used by companies like Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now revamped its multiple verticals spanning fast sports. , electronic sports, gaming and live casino. .
The overhaul follows a significant upgrade to its products and services, as it seeks to position its offering as the most comprehensive in the world, responding to the quick and quick bets demanded by the new era of betting.
Offering superior margins across all of its services, the company will host more than 30,000 live events per month, along with the highest uptime in the industry, dedicated to ensuring the brand will be the most reliable supplier available in its vertical sectors.
Each of its enhanced services has been designed with the next generation of players in mind, created specifically to drive operator engagement, retention and revenue – launched after a long period of R&D and strategic planning.
In total, BETER’s redesigned services will now include: Global BETER Esports tournaments, with its EsportsBattle and high-margin AI virtual tournaments, BETER Sports, with its famous Setka Cup, including table tennis and volleyball, as well as than BETER Gaming’s Fast Games, designed to merge sports betting and the casino experience.
The company also announced the launch of its Live Casino vertical during the first week of November, BETER Live. Led by Playtech and GVC (now Entain) veteran Anna Vikmane, its mission is to provide the most advanced selection of high-tech gaming and entertainment experiences available in Live Casino.
Commenting on the company’s newly established mission and purpose, Gal Ehrlich, CEO of BETER, said:
“We are here to provide the most advanced selection of quick and quick bets that the new generation of players demands. The past 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.
“The traditional model of sports betting and casinos has evolved tremendously since January 2020, and when the next ICE opens, we will be ready to show why we are the best choice to take our partners into this new era of betting.
“With unmatched reliability, our high margin services deliver 24/7 entertainment, superior prices and odds – guaranteed constant engagement across 30,000 monthly events – all powered by our best. teams, each driven by the love of what they do. “
Alexander Gusev, CEO of JKR Investment Group, majority shareholder of BETER, added:
“As a key company within our portfolio, BETER has always demonstrated excellence in delivering the gaming and betting experience that we know operator partners need to capture the interest of the new wave of clients.
“As part of the course the company has taken over the past 18 months, through hard work and passion for its products, we look forward to BETTER setting the new industry standard by providing the selection of services. the most incomparable for boosting engagement, retention and augmentation. returned.”